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Maharashtra News Updated Jun 2, 2026

Bhumi Pednekar Drives Pink E-Rickshaw Initiative for Women's Empowerment

Actress Bhumi Pednekar has extended her support to the Pink E-Rickshaw initiative, launched by Bhamla Foundation. The initiative aims to empower women by providing them with e-rickshaws for independent livelihoods. Pednekar emphasized the importance of financial freedom and safety for women's empowerment. The campaign targets 12,000 e-rickshaws across Maharashtra, starting with 1,000 in Mumbai.

Bhumi Pednekar advocates financial freedom and safety for women with pink E-rickshaw drive

Mumbai, June 2

Actress Bhumi Pednekar has extended her support to the Pink E-Rickshaw initiative.

Speaking about the project, the 'Badhaai Do' actress highlighted the importance of creating opportunities for women. Speaking to media at the launch event, Bhumi said that it aims to empower women by providing them with e-rickshaws, enabling them to earn a livelihood independently. She emphasized that financial freedom and self-reliance are crucial for women's empowerment. Pednekar stated, "First of all, I would like to say that today we had an incredible panel where we talked about the environment, women's safety, and empowerment, and I think this initiative exactly highlights those things."

"Basically, our female drivers will be given a rickshaw; they will be empowered; they will be given financial freedom; they will be given independence. And a very simple thing is that if our country's women are capable, then our country will move forward faster, there will be more safety. And I think this initiative does an actionable thin. We always think that this should be done, that should be done for women empowerment. This was actually done by Bhamla Foundation. And I hope that this pink rickshaw will be spread all over the country. Today, 1000 rickshaws will be launched in Mumbai. The target is 12,000 for Maharashtra. They will be given in other states as well," added Bhumi Pednekar.

The 36-year-old actress, along with Saher Bhamla and Amruta Fadnavis, was spotted at the launch of the Bhamla Foundation's #DriveHerFuture initiative. Speaking on the occasion, Amruta said, "This is a very beautiful initiative. As we all know, what is today's biggest issue problem? Environment, environmental sustainability. So, we as youth, as this generation, how can we help it for our environment, for sustainability? Like this pink e-rickshaw, which gives a woman independence and self-confidence and gives her a livelihood. But at the same time, the same woman contributes on her behalf. Because this electric rickshaw is for the environment."

Bhamla Foundation, led by Asif Bhamla and Saher Bhamla, launched its Pink E-Rickshaw Support Initiative as part of the '#DriveHerFuture' campaign. The initiative aims to empower 1,000 women by providing them with e-rickshaws, enabling greater financial independence, self-reliance, and economic opportunities.

— IANS

Reader Comments

Priya S

Bhumi is doing great work! But I hope the maintenance and charging infrastructure for these e-rickshaws is also taken care of. Empowered women need reliable vehicles too. Kudos to Bhamla Foundation for a practical step. 🌸

Rohit P

Nice concept. But what about the safety of these women drivers? They'll be on roads all day, and we all know how chaotic Mumbai traffic is. Proper training and SOS features should be mandatory. Hope the foundation has thought this through.

Kavya N

This is so inspiring! It's not just about earning—these women will gain confidence and respect in their families. My aunt runs a small business and she says financial independence changed her life. More such initiatives across India, please! 💪

Siddharth J

Good step but 1000 rickshaws is just a drop in the ocean. Mumbai alone has lakhs of auto-rickshaws. Need large-scale policy support from govt. Still, appreciate Bhumi and the foundation for starting somewhere—every journey begins with a small step.

Aditya G

I drive an e-rickshaw myself and it's tough work. But for women, this could be a game-changer—flexible hours, less physical strain than regular autos. Just make sure they have good charging stations and backup support. Proud of this initiative! 🇮🇳

M We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

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