Folk Arts Electrify Tamil Nadu Poll Campaigns with Tradition & Voter Awareness

Traditional folk arts are playing a vibrant role in the Tamil Nadu Assembly election campaigns, used to gather and entertain crowds before political rallies. The administration is also leveraging these art forms in official voter awareness campaigns to connect with people through local heritage. Dr. Saha Shankar, a history professor, leads a group providing free training in various folk art forms to students, with performances reaching national stages like the Red Fort. His initiative uses earnings from performances to support artists' families and aims to steer youth away from substance abuse while promoting physical and mental development.

Key Points: Folk Arts Energize Tamil Nadu Election Campaign Trails

  • Folk arts engage crowds before political rallies
  • Used in voter awareness campaigns by administration
  • Art forms preserve cultural heritage and deter substance abuse
  • Artists perform nationally and internationally
3 min read

Beats of tradition: Folk arts energise Tamil Nadu Assembly election campaign trails

Traditional folk performances like Mayilattam & Paraiyattam engage crowds at political rallies and drive voter awareness initiatives in Tamil Nadu.

"Folk art is a gift of our South Indian heritage. - Dr. Saha Shankar"

By Niranjan Mishra, Kanyakumari, April 5

South India is also known for its ancient folk arts. Various forms of art are deeply connected to its heritage and can be seen coming alive during different festivals and occasions. As the campaign for the Tamil Nadu Assembly elections is gradually gaining momentum, these traditional folk arts are also being showcased during poll campaigns.

Their primary role is to engage and hold the attention of the crowd before any political event begins. In Nagercoil, Kanyakumari, local folk artists were seen performing to set the mood ahead of Chief Minister Stalin's public meeting. Similarly, in Kovilpatti, before the rally of AIADMK General Secretary Edappadi K Palaniswami, local artists were seen entertaining the large gathering with different forms of folk art.

Even in voter awareness campaigns, the administration is making use of such folk arts. In an initiative led by the Thoothukudi District Election Officer to spread awareness about voting, a large number of local folk artists participated.

Speaking to ANI, Thoothukudi Assistant Collector Bhuvanesh Ram said, 'Our aim is to make people aware of the importance of voting. We believe that if we explain things through elements connected to local heritage, people can understand better. That is why we are using folk arts for public awareness."

In the awareness campaign organised by the Thoothukudi District Administration, we met Dr. Saha Shankar, a History professor who is promoting folk arts in Tamil Nadu. We also visited his residence, where he provides free folk art training to students under the 'Saha Folk Art Group.' His students have performed at various national events, including the Independence Day celebrations at the Red Fort.

Speaking to ANI, he said, "Folk art is a gift of our South Indian heritage. We provide training to students in various folk art forms such as Mayilattam, Kavadiyattam, Kattai Kuchi Aattam, Oyilattam, Paraiyattam, Poikkal Kuthirai Aattam, Maan Aattam, Villupattu, and Oppari Paattu."

He said, "Our group performed art forms like Marakkal Aattam and Oyilattam at the Red Fort in Delhi last year. Earlier, in 2010, we conducted a program in Gujarat and have since continued to perform in several North Indian states as well. Artists from our group have also performed internationally."

Responding to the question of where the funds for free training come from, Dr. Saha Sankar said, "The funds we receive from external performances are used to cover students' educational expenses and to support the families of artists. I have been doing this for the past 25 years." He also said that, "these art forms help prevent young people from falling into substance abuse and also support their physical and mental development."

- ANI

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Reader Comments

R
Rajesh Q
Good initiative by the administration in Thoothukudi. When you explain voting through art people remember it better than boring speeches. Hope other states also learn from this.
A
Arun Y
While I appreciate the use of folk arts, I hope this is not just a gimmick for the election season. These art forms and the artists need sustained support year-round, not just when politicians need a crowd.
S
Sarah B
Fascinating! As someone from the US, it's amazing to see how deeply culture is woven into every aspect of life in India, even politics. Performing at the Red Fort is a huge achievement!
K
Karthik V
Dr. Saha Shankar is a real hero. Using performance funds to educate students and support artist families is the true spirit of seva. And his point about keeping youth away from substance abuse through art is so important.
M
Meera T
My grandmother used to talk about Villupattu performances during temple festivals. It's wonderful to see these traditions being kept alive and given a new platform. More power to the Saha Folk Art Group!

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