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AIFF Opens Bids for 15-Year Commercial Rights to ISL, Women's Leagues

The All India Football Federation has opened bids for the commercial rights to its major club competitions. Three organizations—FanCode, Genius Sports, and Capri Sports—have submitted proposals for these rights. The bids cover a 15-year term with an option for a five-year extension and include an annual value increase. The AIFF Executive Committee will review the bid evaluation report and is expected to make a decision on March 29, 2026.

Key Points: AIFF Bids Open for ISL, Women's League Commercial Rights

  • Bids opened for ISL & Federation Cup rights
  • Bids received from three organizations
  • Includes 15-year term with 5-year extension option
  • Decision expected from AIFF Executive Committee
1 min read

AIFF opens bids for RFP for commercial rights of club competitions

AIFF receives bids from FanCode, Genius Sports, and Capri Sports for 15-year commercial rights to Indian Super League, Federation Cup, and women's leagues.

"The bids have been submitted for a 15-year term with a provision for an additional five-year extension."

New Delhi, March 27

The All India Football Federation, on Friday, opened the bids for the Request for Proposal for Commercial Rights Relating to Competitions and Properties Owned by AIFF.

Rights for the Indian Super League (ISL), Federation Cup (formerly Super Cup), the Indian Women's League (IWL), and the IWL 2 were bid on, according to the AIFF website.

Bids were received from three organisations. FanCode and Genius Sports submitted bids for the commercial rights relating to the Indian Super League and the Federation Cup (or the Super Cup).

Meanwhile, Capri Sports placed bids for the commercial rights of the Indian Women's League and the Indian Women's League 2.

The bids have been submitted for a 15-year term with a provision for an additional five-year extension, with the bidder having the right of first refusal.

The proposal also includes a five per cent increase in value every year over the duration of the agreement.

The bid evaluation report will be placed before the AIFF Executive Committee, which convenes its meeting on Sunday, March 29, 2026; a decision is expected on the same day.

- ANI

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Reader Comments

P
Priya S
Great to see separate bids for the Women's League! Capri Sports focusing on IWL and IWL 2 is a positive sign. Women's football deserves dedicated investment and promotion. Let's hope this translates to better visibility and salaries for our female athletes.
R
Rohit P
Only three bidders? For such a massive, long-term deal concerning our top leagues? That's a bit concerning. Was the RFP process widely advertised? Hope there's enough competition to ensure we get the best value for Indian football.
S
Sarah B
FanCode has done decent work with streaming. If they get ISL rights, hopefully they improve the app experience and make matches more accessible. The 5% yearly increase seems standard, but the 'right of first refusal' clause needs careful scrutiny.
V
Vikram M
The Federation Cup needs a proper identity. First it was Federation Cup, then Super Cup, now maybe back? This confusion hurts the tournament's prestige. Whoever wins the bid should focus on building a strong, consistent brand for all competitions.
K
Karthik V
A 15+5 year term is a lifetime in sports business. What if the partner underperforms? AIFF must have strong performance clauses and exit options. We can't afford another long-term deal that doesn't deliver for fans and clubs.

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

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