FIFA x Spider-Man: Lionel Messi goes web-swinging with Tom Holland in new promotional crossover for Spider-Man: Brand New Day
Los Angeles, June 30
Tuesday evening brought together football and cinema fans as 'GOAT' Lionel Messi appeared alongside actor Tom Holland in a new promotional asset for Spider-Man: Brand New Day.
In the video, Peter Parker, played by Tom Holland, is seen reacting with excitement as football legend Lionel Messi walks into a coffee shop.
"You're Messi?" Parker asks excitedly. "Yeah, he knows," the cafe owner replies casually, showing little interest. A puzzled Messi then takes out his smartphone and reveals that he is using a tracking app to search for his idol, Spider-Man.
In no time, Parker then disappears and steps back into a room as Spider-Man. The two then embark on an action-packed adventure, swinging through the city's skyline together in a fun promotional sequence.
Check out the fun video here.
Fans could not keep calm seeing this crossover.
"I am crying," a social media user wrote.
"Crazyy," another user commented.
The crossover comes at a significant moment for both stars, with Messi enjoying another stellar FIFA World Cup campaign for Argentina and Holland gearing up for the release of Spider-Man: Brand New Day.
Messi's record-breaking streak began with a hat-trick against Algeria in Argentina's opening Group J fixture before he followed it up with a brace against Austria. The goal against Jordan extended his unprecedented scoring sequence to seven successive World Cup appearances.
The strike also took Messi's tally to 19 FIFA World Cup goals, further extending his record as Argentina's all-time leading scorer in the tournament. He is the leading goal-scorer in the tournament with six goals after the end of the group stage.
Notably, Messi also made history by becoming the first player to reach the knockout stage in six consecutive FIFA World Cups (2006-2026), according to 433's X handle.
— ANI
Reader Comments
Ok, this is the crossover I never knew I needed! 🤩 Messi swinging through New York with Spider-Man is just too good. But honestly, I think Spider-Man would be the one needing help to keep up with Messi's dribbling skills!
My son is going to lose his mind when he sees this! He's obsessed with both Messi and Spider-Man. This marketing is brilliant - FIFA and Marvel joining forces. Though I wish they had shown more of the action sequence rather than just the coffee shop setup.
Finally something that brings my Bollywood-loving self, my football-crazy brother, and my Marvel-obsessed cousin together! 😂 This is the most unexpected and wholesome promotional video. Messi's confused face when the cafe owner doesn't react is gold. More such crossovers please!
As a die-hard Messi fan since 2010, seeing him next to Spider-Man feels surreal. But I wish they had used this opportunity to show Messi's actual football skills in the video - maybe him scoring while web-swinging? That would have been epic! Still, the chemistry between them is great.
Tom Holland's excitement is so genuine! You can tell he's a real football fan. And Messi just casually taking out his phone to track Spider-Man - the GOAT moving in mysterious ways! 🕷️⚽ This is the kind of content that makes you smile. Swinging through the skyline with Messi - what a dream!
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