In Food and Beverage Market, Eggs Reaching New Levels of Attention
ROCKVILLE, Md: Eggs have always been a restaurant and home kitchen workhorse, but lately they have garnered new levels of respect.
While fresh eggs as grocery products have held a high and steady 93-94% usage rate over in U.S. households, the percentage choosing to buy organic eggs notched up from 22% in 2010 to 26% in 2017. At the same time, data published in the report reveal that specialty egg offerings draw a significantly high share of health-conscious food shoppers, while store brands do the reverse. Dedicated vegetarians, for example, are nearly twice as likely to buy Land O' Lakes, a brand line featuring organic eggs, cage-free eggs, and brown eggs with ALA Omega 3.