Tesla's customer referral programme ending in February
San Francisco, Jan 18 : Electric car maker Tesla is putting an end to its customer referral programme in February that allowed owners to give their friends a referral code to get six months of free charging via the company's "Supercharger" network.
The move comes amid a larger cost-cutting effort by the electric car company.
In December, the company cut prices on "Model 3" in China and last week, it discontinued the lowest-priced versions of "Model S Sedan" and "Model X SUV", The Verge reported.
"The whole referral incentive system will end. It's adding too much cost to the cars, especially Model 3," Musk added.
The referral programme was launched in 2015 to turn the company's enthusiastic early adopters into real sales representatives -- where the new buyer got perks and the owner made the referral win a variety of prizes, the report said.
Recently the as part of the programme, the automaker changed the incentives to prizes for referrers and "Supercharger" access for new buyers.
According to media reports, the referral programme had recently encountered problems, including unfulfilled prizes and unused codes, the report added.