Mapp Becomes A Digital Marketing Platform For Marketing Rebels
With Mapp's flagship product, Mapp Cloud, marketers can then break away from their competition by running smarter campaigns that draw from unified customer data - from one simple platform. In 2018, Mapp transformed their data architecture into a customer data platform (CDP) to enable data-driven marketing.
In addition to supporting consumer brands, Mapp has also identified the need for an agency-friendly email marketing solution amongst agencies and consulting firms with multiple clients. As a result, Mapp relaunched its BlueHornet eMS product as Mapp Empower. Mapp Empower, which boasts white-label, multi-tenant capabilities and self-service deployment, will become the top choice for Mapp partners going forward. Current eMS customers, both brands and agencies, will benefit from newly-invested innovation in 2019, as well as the continued service for this platform. For resellers, their opportunities to partner with Mapp are expanding to include Mapp Acquire, Mapp Engage, and Mapp Empower.
The company's new market positioning and product relaunch represent Mapp's continued commitment to delivering technology that meets the evolving needs of marketers in 2019 and beyond.
To check out Mapp's edgy new brand, visit www.mapp.com or join Mapp's webinar on January 29, 2019, with a leading research firm, to learn more about Mapp's approach to align with the current MarTech landscape.