CarGurus Completes Acquisition of Motoring Website PistonHeads
CAMBRIDGE, Mass: CarGurus, Inc. (Nasdaq: CARG), a leading global automotive marketplace, today announced it has completed its acquisition of UK motoring website PistonHeads.
CarGurus will operate PistonHeads as an independent brand, maintaining the site's popular forum communities and editorial content, while investing in technology to improve the site experience. CarGurus will also offer its dealership listings services across both platforms to deliver increased value and efficiencies for CarGurus' dealership and manufacturer customers.
We are thrilled to welcome PistonHeads into the CarGurus family, and we look forward to working with the team to drive continued success for this iconic brand, said Sam Zales, Chief Operating Officer at CarGurus. This acquisition further expands CarGurus' audience reach in the UK and will help forge our position as a leading marketplace for automotive consumers and dealerships in this market.
CarGurus launched in the UK in 2015 and now has the fastest growing audience among large automotive shopping sites in the UK.* PistonHeads was founded in 1999 and acquired by Haymarket Media Group in 2007.