Incense Industry in Delhi NCR region to grow at 20-25pc rate in 2019
"Delhi NCR region has emerged as a strong export base in the last decade while it also continues to be one of the top consumer market. The market has evolved with its preferences for puja products especially Incense, owing to fast changing lifestyle. Currently, Delhi NCR region employs around 50,000 people out of which close to 70% are women. This is one of the key labour intensive industry in our country that provides opportunity, flexibility and financial independence to women," said Sarath Babu, President, AIAMA.
"The consumer market in Delhi is vast with varied preferences. Consumer choices differ with their faith inclination, lifestyle and surrounding. For eg. Residents at posh areas like Defence colony, Saket, Vasanth Kunj, Gurugram have inclination towards mild, younger yet fancy variants of classic fragrances; on the other hand consumers in areas like Old Delhi, Noida, Ghaziabad, Paharganj have inclination towards strong classic fragrances," said Pankaj Nagdev, Managing Committee Member, AIAMA.
"Another interesting trend is that, for millennials and Gen Z in metropolis regions, adoption of incense products is not limited to praying rituals, it is also a preferred product for meditation, yoga and is increasingly being used as a freshener at home," added Nagdev.
Northern states like Jammu, Punjab, and Himachal have preference for wet dhoop batti, while parts of Delhi, UP, Chandigarh have fondness for both dry dhoop batti and agarbathi. With the changing trends and evolving demand, the incense industry is all geared to witness a significant growth of 20%-25% in next 5 years, reports AIAMA.