• Saturday, 23 March 2019

Eight designers shortlisted for India's first sustainability award in fashion

Mumbai (Maharashtra) , Jan 04 : In an effort to bring India's environmental champions in the fashion industry to the forefront, Reliance Industries Ltd.'s (RIL) R | Elan 'Fashion for Earth' initiative, Lakme Fashion Week (LFW) and the United Nations (UN) in India chose eight designers.

This comes under the initiative Circular Design Challenge based on innovative collections made by them using materials from waste sources that included plastics.

Circular fashion is a concept aimed to reduce the waste that goes into landfills and increases the lifespan, reusability and recyclability of the products created.

The finalists- Pozruh by Aiman Sabri, Bareek by Aman Singh, IRO IRO by Bhaavya Goenka, I Was A Sari by Poornima Pande and Stefano Funari, Lifaffa by Kanika Ahuja, Saltpetre by Pooja Monga, Miesu by Seerat Virdi and Doodlage by Kriti Tula were chosen by an eminent jury that saw over 900 registrations from over 30 cities across the country.

The initiative saw designers being required to incorporate circular components, across the textile value chain in their design through the application of circular-design principles and demonstrate a positive impact on the environment and on society. They were evaluated and scored on usage of waste in their collection, fashion and aesthetic quotient, business viability/scalability, value chain and collaborations.

Speaking about the collaboration, Vipul Shah, COO - Petrochemicals, Reliance Industries Ltd. said, "As an industry leader in petrochemicals, RIL has embraced circularity and sustainability in our core values and operations, aiming to make the world a better place for the generations to come."

He further added that they are confident that the Circular Design Challenge will provide enormous opportunities for budding concept creators, fashion designers and the entire textile value chain to exhibit their innovative ideas, designs with a focus on circularity and sustainability.

"The initiative will help the entire Indian textile value chain to become a global leader in ingraining circularity in their business strategy and operations," Shah said.

Yuri Afanasiev, UN Resident Coordinator in India, added, "The Circular Design Challenge is an opportunity for innovative young designers to combine sustainable design practices with new circular business models, rethinking how we design our products for their next use -- not for 'end of life,' but rather 'end of use'."

Adding to it, Atul Bagai, UN Environment, Country Head, India elaborated that the total greenhouse gas emissions from textiles production, at 1.2 billion tonnes annually, are more than those of all international flights and maritime shipping combined. According to him, creative approaches such as The Circular Design Challenge are a perfect opportunity to promote sustainable textile production and consumption and accelerate sustainable development in general.

Jaspreet Chandok, Vice President and Head of Fashion at IMG Reliance said, "We are committed to bringing new design talent and innovators to the fore season-on-season. Our partnership with the UN in India and R | Elan's Fashion for Earth initiative for the Circular Design Challenge is a step towards identifying and supporting champions in the field of sustainability."

The applicants who have been shortlisted will see a final round where an esteemed panel will choose the winner on January 31, which is celebrated as Sustainable Fashion Day at LFW Summer Resort 2019.

The winner will get a Grand Cash Prize of Rs 20 Lakh, to build their sustainable fashion brand, and will also get to showcase at the next season which is LFW Winter/Festive 2019.


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Eight designers shortlisted for India's first sustainability award in fashion

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