Rajasthan Tourism to go back to its campaign 'Padharo Mhare Des'
Rajasthan has witnessed an ever-increasing number of foreign tourists. "Domestic tourists, too, visit the state in large numbers. So, we are contemplating newer products, themes and new attractions in the state for the new-age domestic travellers who love to explore new locales," said Guha.
Tourism in the state is facing a tough competition with its neighbours Madhya Pradesh and Gujarat, she said.
"Earlier Rajasthan had a natural advantage as there were less competitors. Now, MP and Gujarat are coming up in a big way with very aggressive marketing. So we need to market ourselves in the best way to be the winner," she said.
"We have a meeting lined up with new Tourism Minister Vishvendra Singh and soon after, we'll release a list of new products and attractions," she said.
'Padharo mharo des' was launched as a tourism campaign in Rajasthan in 1993 by then secretary Lalit K Panwar. The campaign continued till 2007.
In 2008, a new slogan 'Colourful Rajasthan' came up. It was in 2016 when 'Jaane Kya Dikh Jaye' was coined as the new slogan for Rajasthan Tourism.
(Archana Sharma can be contacted at email@example.com)