• Wednesday, 27 March 2019

Trois Rivieres Premium Rhum Agricole Launches In United States

NEW YORK: Trois Rivieres, a pioneering, centuries-old rhum agricole from the Caribbean isle of Martinique, is now available in the United States.

The award-winning rhum is being launched and rolled out nationally in the US by BCI, the Houston-based importer and creative brand builder of specialty wine and spirits.

Awarded the coveted Appellation d'Origine Controlee (AOC), a protected domination of origin currently reserved for only a handful of municipalities in Martinique, in 1996,Trois Rivieres today produces a wide variety of aged and unaged rhum agricoles previously unavailable to American consumers. These include Trois Rivieres Blanc, Trois Rivieres Ambre, Trois Rivieres Cuvee du Moulin, Trois Rivieres VSOP Reserve Speciale, and its flagship Trois Rivieres Cuvee de L'Ocean, a blanc agricole made from cane grown in shallow sea water on a single plot of land, resulting in a true sense of terroir.

Proudly claiming the title of most awarded rum brand in the world in 2016 and 2017, Trois Rivieres most recently took home the 2018 Rum Trophy at the International Wine and Spirits Competition for its VSOP Reserve Speciale, which was named the best rum in the world.

We're incredibly honored to be able to offer the exquisite, award-winning rhum agricoles of Trois Rivieres for the very first time in the United States, said Jean-Francois Bonnete, CEO of BCI. We're living in an exciting time in American spirits and cocktail culture where consumers are demanding better quality, more interesting flavors, and more respect for fine craftsmanship than ever before. The rhum agricole category, and Trois Rivieres in particular, deliver on each of these promises in a way that will force consumers to reconsider how they perceive rum.

Martinique's oldest plantation, founded in 1660, Trois Rivieres has always been a beacon of excellence in the world of sugar production, and later, cane-based spirits. Its name is derived from the three rivers - the Bois d'Inde, Oman and St. Pierre - which border the 1,700 acres of land overlooking the Caribbean Sea, and it is this particularly warm microclimate, home to magnesium-rich clay soil, that gives the rhums of Trois Rivieres their rich and distinctive flavor.

Unlike more common industrial rums produced from sugar byproducts, Trois Rivieres rhums are made using freshly pressed juice from its estate grown sugar cane, and without the addition of molasses or supplemental flavoring agents. Produced in a single, 22-level copper column still, all of Trois Rivieres' aged rhums spend a minimum of three years in oak casks, and leverage the intensely warm climate to create a finished spirit equivalent to a much older whisky or Cognac without a decade-long wait.

Trois Rivieres rhums will be available beginning this winter in select U.S. markets for an SRP of $32.99-$64.99.

For additional information on Trois Rivieres, please visit www.plantationtroisrivieres.com and for more information on BCI and its suite of services, visit www.bonnete.com.

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Trois Rivieres Premium Rhum Agricole Launches In United States

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