Hennessy Very Special Collector's Edition By Vhils To Be Unveiled During Miami Art Festival
NEW YORK: Hennessy, the world's best-selling Cognac, is proud to announce its continued collaboration with urban artist Alexandre Farto - aka Vhils - to release the Hennessy Very Special Collector's Edition.
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The limited release includes 100 individual pieces that are hand-signed and designed using Vhils' famed making the invisible visible technique for which he has become a global phenomenon. For Hennessy, Vhils' approach to his art is a fitting metaphor for the art of Cognac-making: both rely on the unpredictable, immutable force of time and elements. For each, the creative process is a poetic quest to make the invisible visible.
The Hennessy Very Special Collector's Edition is a multi-dimensional case made of several layers of colored resin that have been chiseled, spliced and peeled away, layer by layer to reveal the bottle within. Each layer of acrylic is printed with a design that pays tribute to Hennessy's rich heritage, inspired by vintage advertisements and posters found by the Lisbon-based artist within Hennessy's archives. The order and arrangement of layers in each Collector's Edition is unique, revealing different images that vary based on the angle of observation.
Layering Hennessy posters and campaign images from over the years was very inspiring, said Vhils. The idea was to bring graphic elements from the past back to the surface and let the cognac itself play a part of the piece. It creates a powerful, three-dimensional link between past and present which is why I'm particularly proud of this Edition.
The original artwork is the most intricate and personal piece in Vhils' multi-faceted collaboration with Hennessy. Following its unveiling during Miami's renowned art festival, the Hennessy Very Special Collector's Edition by Vhils, SRP $1,000 (750ml), will be available for purchase via Clos19, LVMH's e-commerce site dedicated to the 'Art of Hosting.'