• Friday, 24 May 2019

Janie And Jack Announces Exclusive Children's Fashion Collaboration With Aerin Lauder


Dec 07, 2018 (6 months ago) |
SAN FRANCISCO: Children's fashion brand, Janie and Jack, has partnered with Aerin Lauder, founder of luxury lifestyle brand, AERIN, Style and Image Director at Estee Lauder and mother of two, on a limited edition collection of clothing, accessories and shoes.
As Aerin's first foray into children's apparel, the AERIN x Janie and Jack Resort Collection was inspired by Lauder's refined, modern-day style and Janie and Jack's classic silhouettes, featuring a variety of pieces that combine light and bright prints and patterns with a sophisticated sensibility.

I've always admired Janie and Jack's point of view on children's fashion. Fun, modern and playful, said Aerin Lauder. Being a mother of two, I've always been drawn to the children's industry and I am very excited to be launching this playful collaboration.

The AERIN x Janie and Jack Resort Collection features signature watercolor and palm prints in pastel shades, with coordinating looks for girl and boy. Incorporating of-the-moment details for girls, the selection of rompers, dresses and swimwear include eyelet, embroidery and ruffles. Favorite pieces for boys include classic linen separates, cotton shirts and shorts in an allover palm tree embroidered pattern, as well as swim trunks in striped and palm prints, perfect for warm weather getaways. Standout accessories complete the resort collection, featuring hats and straw bags, accented with colorful florals, along with sandals, sunglasses, and hair bows.

Rounding out the collection with newborn styles, the Heirloom assortment features limited edition keepsake gifts. Treasured items such as silver cups, rattles and frames, and the softest take-me-home styles in light blue and pink hues are all packaged in a keepsake watercolor printed box.

We are very excited to debut our collaboration with iconic tastemaker Aerin Lauder, said Shelly Walsh, SVP and General Manager of Janie and Jack. Aerin inspires so many with her beautiful, modern and refined style, and we are thrilled for Janie and Jack to be her partner for her first collection of clothing and accessories for children.

The limited edition collection includes over 60 pieces and is offered in sizes 0-3 months up to size 6 in Janie and Jack stores nationwide and up to size 12 online at janieandjack.com. For more information on the AERIN x Janie and Jack Collection, please visit https://www.janieandjack.com/aerin, and join the conversation on social media by tagging @janieandjack @Aerin and #AerinXJanieandJack.

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Janie And Jack Announces Exclusive Children's Fashion Collaboration With Aerin Lauder

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