Nourish Food Marketing Releases Third Annual Food industry Trend report for 2019
TORONTO: Nourish Food Marketing, Canada's only full-service marketing agency working exclusively with food, beverage, and agricultural clients, just launched its third annual Trend Report. The 2019 Nourish Trend Report focuses on shifts in the marketplace and explores the causes of these shifts.
Trends have staying power; they influence consumer behaviour and are likely to evolve, adapt, and join the mainstream rather than disappear, says president Jo-Ann McArthur. On the other side, we see many fads come and go. These will quickly rise to prominence and just as quickly vanish when they're found to lack substance.
The 2019 Nourish Trend Report includes the following:
Shift From Mindful to Virtuous Consumption
Shift From the Rise of Plant-based Products to the Rise of the Conscious
Carnivore and Ethical Protein
Shift From Diets to Selective Eating
Food & Mood - Shift from Physical to Emotional Well-being
Shift From Heart Health to Gut Health - The Rise of the Human Microbiome
Shift to Blended Meals and Blended Shopping
Shift from Millennials to Generation Z
The Shift from Truth to Trust
This year's Trend Report also includes a bonus look into Canada's Agri-food Industry, both domestically and internationally. Working together as the Nourish Network, Nourish Food Marketing has been partnered with Guelph-based Kahntact since 2016.
The partnership with the agri-marketing specialist brings decades of experience to help companies communicate with Canadian farmers and other industry stakeholders, and allows the Nourish Network to offer a fully integrated Field to Fork approach to marketing and communication services.
Production, trade and export of Canadian agri-food goods and services are essential to the health of Canada's economy, says Kahntact president Len Kahn. Whether you're a farmer, input supplier, wholesaler, distributor or retailer, there are new questions and challenges arising all the time; it's an extremely dynamic market space. We keep a pulse on the deals that are being made, and how emerging trends are shifting the way we do business in the agriculture sector domestically and abroad.
Agri-food trends included in the 2019 report cover:
Shifts in Canada's International Agri-food Industry
The Shift to Precision Agriculture
The Shift in Public Trust of Canadian Agriculture
The 2019 Nourish Trend Report is online now.