Florajen to Expand Access to Refrigerated Probiotics at Walgreens
PHILADELPHIA: Florajen Probiotics announces plans to expand consumer access by increasing product availability at Walgreens and Duane Reade stores nationwide.
According to the CDC, more than 269.4 million courses of antibiotics are prescribed in outpatient settings every year, yet many patients do not anticipate side effects. Up to 35 percent of U.S. adults and 40 percent of children experience gastrointestinal distress, while up to 25 percent of women experience vaginal side effects like yeast infections.
Probiotics are live bacteria that, when left unrefrigerated, naturally die off at a faster rate. Florajen maintains a Cold Chain Commitment, which means that through the lifecycle of the product — from the time it is manufactured to the point of sale at the pharmacy—the product is refrigerated, ensuring that cell counts remain potent and consistent.
"This Florajen collaboration demonstrates how Walgreens prioritizes the health and convenience of their customers, and their willingness to make adjustments based on changing consumer patterns," said Jennifer Moyer, Vice President of Marketing for Clarion Brands, owners of Florajen. "New generations of consumers are learning to 'shop the perimeter,' prioritizing fresher products that require refrigeration, and Florajen fits right into that mindset."
The new collaboration between Walgreens and Florajen will be implemented in stores across the United States beginning Fall 2018.