• Tuesday, 22 January 2019

Crescent Lufkin Shockforce Tape Measure Introduced as Job Site Game Changer

SPARKS, Md: Tradesmen who use a tape measure thousands of times a year know what makes one stand out from the rest. It's with their input that Apex Tool Group-a premier tool manufacturer-developed its new Crescent Lufkin Shockforce Tape Measure with patent-pending two-sided blade design and an industry-leading 14 feet of unassisted standout.

"Our extensive quantitative and qualitative research determined what users were really looking for in a tape," said Kevin Fitzpatrick, product manager. "Saving time was critical, so when measuring on a jobsite one person can now do a two-person measuring job using this tape. And, since a tape measure is one of the most used tools on a job site, our team also focused on durability to create a product that withstands potential drops and lasts longer."

The compact design features steel "roll bars" to protect the lock button against drop impact damage, while the diamond-coated end hook provides 50 percent more hook grasp to prevent surface slippage. The dual-sided print combined with enhanced print size and clean design provides superior legibility for quicker measuring.

Crescent Lufkin Shockforce Tape Measures will be available in the following sizes: 16-foot, 25-foot and 35-foot at hardware stores, home centers, online retailers, and industrial and commercial distributors beginning starting in February 2019.

For more information, go to www.crescenttool.com