Regal Drives Theatre Innovation with Nationwide Rebrand
KNOXVILLE, Tenn: Regal, a leading motion picture exhibitor operating one of the largest theatre circuits in the United States, and since March of this year part of Cineworld Group, the 2nd biggest exhibitor in the world, today announces the launch of its new logo.
"The entertainment industry is progressing further into the future, driven by cutting-edge technology and creativity," said Ken Thewes, CMO at Regal. "We are motivated to adapt and change for the better to make sure our guests have an incredible experience from the moment they walk through the door. Regal is an industry trendsetter, and our rebranding project is part of that. In order to deliver on its promise, Regal will invest in top technology, like IMAX, 4DX, ScreenX and others, the best cinema design and service, all to ensure that our customers enjoy the ultimate cinema experience."
The new logo's orange color pays homage to Knoxville, the home of the Tennessee Volunteers, where Regal's headquarters reside. The icon next to the text has a dual significance, representing both the aperture of a camera, as well as a downward view of the signature Regal crown. The updated logo's sleek design is a great fit for the movie exhibitor, as Regal continues to streamline the entertainment experience and provide a variety of enhanced moviegoing options.
Regal's sub-brands, Edwards Cinemas and United Artists, will also begin using the new logo during the rollout process. In the near future, moviegoers can look forward to the three groups unifying under the updated Regal brand.