In the clip, the actor - a UNICEF Goodwill Ambassador - appeals to everyone to give girls a chance at everything. She captioned it as, "Let them raise their voices so they achieve their dreams. This #InternationalDayOfTheGirlChild, @YouTubeIndia, @UNICEFIndia and I want to help little girls get an education to build a brighter, more secure future."
Talking about her initiative, 'The Sky is Pink' star, in an official Google blog post, said, "Today, on October 11, 2018, International Day of the Girl Child, I have teamed up with YouTube to highlight the importance of educating a girl child. What I love about it is that through this campaign, viewers will be directly linked to stories from NGOs making an impact all across the nation."
Priyanka also mentioned about her decade long association with UNICEF - which has been to empower girl child and to ensure access to education for the girls.
"The statistics staring at us may be staggering but then, let us not focus on how big the numbers are. Worldwide, over 250 million children and youth are out of school, so the battle is global. Which means, more effort from all of us as a responsible society," read the post.
She added that if the battle is big, we need to match our efforts to that scale, "and up the ante on how we can help reduce that number. Bring more smiles, send more girls to school, ensure less dropouts and empower every girl child's dream."
The International Day of the Girl Child is an annual initiative launched by the United Nations (UN) in 2012, with the need to address issues affecting young women across the globe such as child marriage, inequality and gender-based violence. This year, the theme is focused on helping girls overcome adversity.