Mumbai, Sep 11
Amazon India is always an Indian customer's go-to online place for shopping. The e-commerce platform always keeps bringing in some offer or the other that brings a flare of excitement and amaze among the customers. This time Amazon India has launched its signature campaign 'Dil Dimaag' to prepare its customers for the entire festive season ahead.
The campaign, conceptualized by Leo Orchard and directed by Jerald Packiasamy, is in the form of a short film that brings alive the eternal debate between the heart (dil) and the mind (dimaag) especially when it comes to shopping.
The campaign lets the customers know about the ease and convenience of shopping from Amazon.in website in some of the usual yet most loved categories like smart phones, kitchen appliances, home appliances and fashion. The Dil Dimag campaign featuring 3 different TVCs is on air since August 20, 2018 and thousands of customers have availed the benefits already.
Every time we shop for something, there is a constant war play between the heart and the mind and that's exactly where each TVC starts from. It highlights the various benefits a customer gets while buying on Amazon such as a wide variety of top selling brands, timely and damage free delivery, installation and 30-day return policy. The main motto of this campaign is to establish Amazon as the primary choice for customers for shopping.
The Director Mass and Brand Marketing of Amazon India, Ravi Desai said, When it comes to shopping on Amazon we see that there is a conflict between the heart and mind of consumers. There is a desire to shop on Amazon but they are held back by certain things which they are unaware of. The Dil Dimaag campaign seeks to help customers understand our offerings better especially in categories where purchases are planned in advance. The upcoming festive season will be the biggest celebration yet on Amazon.in where customers can expect the widest selection, the best deals and maximum savings. As a lead-up to the festive season, our campaign seeks to provide information and clear doubts as our customers prepare their shopping lists. This season is going to be our biggest ever in terms of traffic, new customers, digital payment adoption as well as sales.
In the conflict between state of heart and mind, when the doubts get clarified with logical answers and explanations, decision making becomes easy. The campaign aims at introducing this conflict in a storytelling manner with two twins portraying the heart and mind respectively. After all the tussles and fights, the intended message of the e-commerce company that coordination of heart and mind leads to a better decision in the end is well served.