• Saturday, 16 February 2019

The World's First MUNCHIES Food Hall From VICE To Debut At American Dream

EAST RUTHERFORD, N.J: American Dream, the future of retail and entertainment, is excited to announce the world's first MUNCHIES, the food and culture site from VICE.

With over 38,000 square feet and 18 vendors, the MUNCHIES Food Hall will be a platform for creative and diverse culinary talent, selected with MUNCHIES signature youth-driven perspective.

"The decision to create a MUNCHIES Food Hall was a no-brainer. We're always looking for opportunities to expand the MUNCHIES brand beyond digital media and to provide fun, offline experiences for our fans to taste, interact and learn, as well as tell our stories to new audiences. Food halls have always intrigued us, and we couldn't ask for more than partnering with a world-class operator like Triple Five. The American Dream property is like nothing we've ever seen before and we're beyond excited to have MUNCHIES be one of their partners," said John Martin, Publisher of MUNCHIES.

"In the true spirit of American Dream 'firsts,' we are thrilled to partner with MUNCHIES, a brand leader in food, culture and conversation," said Don Ghermezian, President, American Dream, on the debut of the world's first MUNCHIES Food Hall. "When we thought about the food hall experience and how to differentiate ourselves from other developers, MUNCHIES immediately came to mind. Instead of partnering with a celebrity chef, which is totally expected, we crossed three rivers and the island of Manhattan to find the ideal partner to collaborate on this first-of-its-kind food hall. The MUNCHIES Food Hall will curate tenant selection and global culinary experiences, while simultaneously creating events, activations and content not found anywhere else."

With plans to include spaces for filming MUNCHIES content, demos from visiting chefs and engaging activations, the MUNCHIES Food Hall will be an analog opportunity for fans and newcomers alike to be immersed in the vibrant digital community found on the MUNCHIES site.

"It's about creating a memorable environment where our customers will interact, learn and experience food like never before. Our restaurateur partners will be provided with attractive design and construction amenities to showcase and attract the best talent. Most importantly, you can score a great Martinez cocktail to wash down the Beef Marrow Cheeseburger and Eggplant Tempura," said Dimitri Lalagos, SVP Leasing, American Dream.


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