Case Study: Infotools and Orange Take a Customer-First Approach to Data Insights
AUCKLAND, New Zealand: Infotools, a global leader in market research analysis solutions, has released a new case study with Orange, one of the world's leading telecommunications providers.
"We had to change the way we operated," says Russell King, Orange's Director of Group Brand & Customer Experience Research and an insights expert with more than 25 years in the industry. "To start making headway toward our vision, our stakeholders needed to be up-to-date with what our customers are thinking and feeling. We needed to deliver insights in a way that would compel them to engage with and actively use insights data to drive strategy and deliver growth. Infotools worked closely with us to develop a technology-led solution and we are excited to share the success of that project."
The Color of Transformation takes a deep dive into the challenges and opportunities that arise when moving traditional research models to the digital age, providing insights to help any size company. The case study covers:
Balancing challenges such as static budgets, diverse stakeholders and the need to communicate across multiple geographies, languages and culture.
Meeting increased demands for cost-effective access to better, deeper insights by the application of technology.
Delivering value-added insights while catering to varying levels of brand-maturity and differing approaches to market research across 30+ geographies.
Creating a platform that would allow Orange to meet its goals for data analytics, access, reporting and automation.
John Davis, Group Client Director for Infotools, said, "We worked as a team to enable faster, smarter decision-making and action-taking for a global company that has a very diverse set of stakeholders and a multitude of geographies. There are lessons here for any market researcher looking to create efficiencies and increase accessibility when it comes to consumer insights."