Monday, 27 Jan 2020

ZipLine Partners with Twice Daily to Launch Integrated Loyalty and Private Label Debit

PORTLAND, Maine: ZipLine announced that Twice Daily, a 58-store retailer based in Nashville, has launched Twice Daily Rewards and TD Debit, leveraging ZipLine's loyalty and mobile payment platform.

The program will be marketed across both the Twice Daily and White Bison Coffee brands.

Twice Daily Rewards include points-based rewards, several clubs and fuel savings. In a clever play on their brand name, Twice Daily is rewarding double points when consumers transact on their second daily visit. TDebit is the private label debit program, designed to create stickier customers through a seamless payment and loyalty experience.

ZipLine's Consumer Engagement team played a key role in developing the branding strategy, including a single user experience for the two distinct but connected brands. The team also created the launch plan including POP in-store signage, pump toppers and program guides for the counter staff.

ZipLine's innovative platform and nimble team have delivered a powerful program unique to Twice Daily, said Dawn Boulanger, VP of Marketing at Twice Daily. We're excited to strengthen our brands with every customer purchase and grow loyalty.

(PRN | 2 months ago)