Study Finds Companies with Consistent Branding Can See Up to 33pc Increase in Revenue
SOUTH JORDAN, Utah:
Brand consistency can have a significant impact on revenue according to a Lucidpress study.
In fact, the latest State of Brand Consistency Report found consistent branding can increase revenue by 33% -- a 10% increase over the 2016 report.
While over 60% percent of brands believe maintaining a consistent brand is important when generating leads and communicating with existing customers, 81% of companies still deal with off-brand content according to the study.
Companies will continue to struggle with off-brand content as demand for content continues to grow with 50% of organizations creating more content this year than the year prior, said Owen Fuller, general manager of Lucidpress.
Lucidpress surveyed over 200 organizations across a variety of industries to collect the survey results.
While over 60% percent of brands believe maintaining a consistent brand is important when generating leads and communicating with existing customers, 81% of companies still deal with off-brand content according to the study.
Companies will continue to struggle with off-brand content as demand for content continues to grow with 50% of organizations creating more content this year than the year prior, said Owen Fuller, general manager of Lucidpress.
Lucidpress surveyed over 200 organizations across a variety of industries to collect the survey results.