The consumer response we have received from residents in our other markets has been tremendous and we're excited to bring the OjO experience to the residents of Memphis. With more than half of vehicle rideshare trips under three miles, OjO has proven to be a simple, affordable alternative for travel, while reducing congestion and harmful emissions from cars, said Max Smith, CEO of OjO Electric. We're thrilled to partner with Explore Bike Share for OjO's debut in Memphis.
OjO is initially permitted for 250 scooters in Memphis. Scooter rideshare users in the city will be able to enjoy longer rides, as compared to a typical kick-scooter, comfortable seated on OjO's adjustable cushioned seat. By encouraging increased mileage traveled and drive time in rideshare through thoughtful scooter design, OjO's goal is to reduce cars on the road and carbon emissions.
Explore Bike Share will provide operational support to OjO in Memphis, oversee scooter deployment, balancing, service and repair, and provide a 24/7 customer service telephone support line for users. OjO will be available at select existing Explore Bike Share stations as well as additional virtual docking stations throughout the city, which can be located easily via the OjO app. OjO rides in Memphis start at US$1.25, plus US$0.20 per minute, and may include a US$5.00 parking fee for out of station parking.
OjO truly is the perfect partner that aligns with our mission to benefit our city and give our communities access to efficient, eco-friendly transportation, said Trey Moore, Executive Director of Explore Bike Share. We're pleased to offer the community a safe and reliable option, in addition to our current fleet of bicycles.
For more information and to sign up to OjO's mailing list, please visit www.ojoelectric.com.