Wednesday, 23 September 2020 Announces Major Enhancements to its Comparative Life Insurance Rater

  • PRN | 10 months ago

DARIEN, Ill:, the online life insurance price comparison service that offers instant quotes from 43 leading life insurers and allows customers to buy from any company shown, today unveiled a suite of innovative enhancements that speed up and simplify the life insurance shopping process.

We know that today's life insurance shoppers have a lot on their minds, said founder and CEO, Robert Bland. The experience of advising and placing 360,000 policies on our platform has helped us make both digital and human service advancements that solve the problems of customer confusion and high cost when it comes to selecting an appropriate life insurance policy. At, matching customer needs to the most appropriate life insurance policy at the lowest possible cost has now become an exercise measured in minutes instead of days or hours.

The functional enhancements being announced today pertain to the company's desktop and tablet platforms.

Robert Goss, executive vice president, said, We modernized our home page at to show real-life examples of coverage needs. We now display a live feed of customer reviews, which have averaged 4.62 Stars based upon 73,200 reviews, we posted the most common Questions and Answers for customer convenience and we made one-click access to other lines of insurance that are being provided by trusted partners. The net effect of these enhancements is that the life insurance customer becomes educated about the financial, lifestyle and health factors that affect the price of life insurance.

Features available to visitors include

Anonymous, instant quotes guarantee customer privacy and ability to window shop at ease and on your schedule. Credentialed counselors are here to guide you when you ask for advice or help, but none will call at dinner time.
A 43-company database that includes term life up to $25 million, no-exam plans up to $2.5 million, , guaranteed-for-life universal life and whole life policies that provide level death protection and level premiums for life, no-exam burial policies up to $25,000 and instant-issue, no-exam accident-only policies.
Customers are offered the convenience of no-exam underwriting, digital applications with voice and e-signature depending upon each insurer's service model.
For those plans that do require a paramedical interview, our speedy application management process results in 80% of policy deliveries in under 35 days, which is significantly better than industry averages.

Improved Rater Delivers Better Accuracy

The Tobacco Use selector now includes categories for those who use marijuana
New questions about government assistance and credit issues will filter out plans that do not accept such applicants
A new and improved citizenship question now includes categorizes for many types of Visas including no Visa
Expanded health questions improve quote accuracy on some 35 common illnesses including diabetes, heart disease, cancer, sleep apnea, anxiety and many more. Being able to accurately quote these customers from the start helps avoid later delays, rate-ups and declines.

Life insurance premiums fall to all-time lows

The following annual sample annual premiums were obtained from a survey completed by of 50 leading life insurance companies as of October 19, 2019.

Because life premiums are at or near historic lows, buyers can now lock-in great rates for their choice of ten to thirty years. And we also offer lifetime policies that feature level death benefits and level premiums for life, Goss continued.

Economic uncertainties have made the need for basic life insurance more important than ever because personal life insurance proceeds are generally not taxed as income to the beneficiary.

When it comes to life insurance, many U.S. adults are uninsured or underinsured. According to the Life Insurance Market Research Association (LIMRA), a whopping 30 percent of U.S. households (35 million) do not have any life insurance and only 44 percent of U.S. households own an individual life insurance policy.

Past Accolades

2017 Life Insurance Innovation award winner... Life Insurance Direct Marketing Association
The premier Web site in terms of details and ease of use... -- Yahoo! FINANCE
Twice Ranked #1 life insurance website by Kiplinger's
Named a 100 Most useful website by MSN Money
Past Winner Forbes' Best of the Web
The best web site I've found... -- Dallas Morning News
...we'd recommend you do your insurance shopping here... -- Barron's
...outstanding - as good as a Web site on insurance can possibly be. Hats off and a gold star to the top insurance site on the Web. -- Insurance for Dummies Announces Major Enhancements to its Comparative Life Insurance Rater

Liked This Article? Be The First To Share it!

Find any Critical Errors? Please Report It!

You May Also Like: