The I-League for past two seasons was showcased on Star Sports. However, as per the request of the I-League clubs, the AIFF iamp; FSDL (Football Sports Development Limited) negotiated the deal with the new broadcast partner providing exclusive rights for on-air and digital content. FSDL will also contribute partly to the cost of production.
AIFF General Secretary Kushal Das in his statement said, ''I need to thank Lex Sportel Vision for penning a three-year deal with AIFF. It has enabled us to bank on Instat Limited's expertise in producing live telecast of I-League matches on DSport. The eight camera set-up for all matches will surely add to enhanced viewing for the fans. I also need to thank FSDL for negotiating and facilitating the deal.''