The new creative platform is scheduled to coincide with TripAdvisor's 20th anniversary in 2020. In planning for the next chapter, TripAdvisor aims to not simply be the largest but also the best guidance and planning destination. Built on the belief that the best guides are people like you who have been there before, TripAdvisor will introduce features and tools to enable faster, more personalized recommendations and advice from travelers that share the same needs and preferences.
We're incredibly excited and humbled to be partnering with such a wonderfully ambitious team at TripAdvisor, said Peter Ravailhe, CEO and partner of Mother in the United States. We believe as one of the most iconic brands in travel, TripAdvisor continues to have so much value to offer consumers, and a story to tell about the importance of travel in our society. Everyone at Mother looks forward to helping strengthen - through the power of creativity - TripAdvisor's connection with the global community that has known and loved this brand for nearly two decades.
TripAdvisor also recently named Havas Media as its global media buying agency of record, responsible for developing an integrated approach to both offline and digital brand building.
Brilliant creativity and smart, savvy communications planning and behaviors have the ability to drive business impact and change the course of a company's history, added Nelson. But it won't happen without a willingness to turn the status quo upside down, and collaborate with partners in unexpected ways. The ability to do so starts with identifying the partners who are up for the ride, and we've found that in both Mother and Havas.