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The Toy Insider Experts Reveal Top Holiday Toy Trends of 2019

NEW YORK: The Toy Insider, one of the toy industry's most influential organizations and a trusted go-to resource for parents and gift-givers, revealed the top eight trending toy themes of 2019, giving consumers an inside look at the hottest categories and hand-picked favorites that are sure to be bestsellers this holiday season.

Thanks to the immense popularity of unboxing videos on YouTube, we're seeing that the collectible craze is bigger than ever! So big, in fact, that we launched our first-ever 12 Under $12 list of the year's tiny trending toys with an affordable price tag! said Laurie Schacht, Chief Toy Officer, the Toy Insider. We're also seeing a resurgence in unplugged play, encouraging kids to nurture their creativity with screen-free toys and games or to get up and moving with cool rides that go way beyond bikes. Plus, toys packed with oozy, squishy, and smooshy fun show no signs of slowing down either.

The Toy Insider unveiled its 14th annual holiday gift guide last month, highlighting the most-coveted toys that kids will have on their holiday wish lists this year. Featuring nearly 350 toys from more than 120 toy companies across its print and online versions, the Toy Insider's guide makes it easy for gift-givers to search for the perfect, age-appropriate gift for any child.

Schacht and her editorial team of toy experts have more than 75 years of combined experience covering the toy industry. The team is well-versed in the hottest toys and trends through attendance at major toy industry trade shows and events, as well as frequent briefings with toy companies, retailers and analysts throughout the year. The independent organization reviews toys all year long to compile its annual holiday gift guide, along with its Hot 20, STEM 10 and brand-new 12 Under $12 lists. The Toy Insider highlights the year's top toy trends based on retail sales and extensive research, helping consumers and gift-givers find the perfect holiday gifts for kids.

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The Toy Insider Experts Reveal Top Holiday Toy Trends of 2019


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