DALLAS: Men seeking a style update can fly into fall this season at Eyemart Express.
The leading national optical retailer and fastest provider of quality prescription eyewear has launched Volo, an exclusive, sophisticated men's eyewear collection that embodies the weightlessness and strength that revolutionized the golden era of aviation.
Volo channels history with a striking yet versatile design, said Paula Blomquist, Eyemart Express chief marketing and merchandising officer. Our goal was to create a collection that enables our customers to feel polished and ready for life's adventures.
Volo frames are designed with UTX lightweight technology, making them 40 percent lighter than traditional frames and comfortable for those with a busy lifestyle. Colors include a classic tortoise, blue, a bold red, olive, and on-trend clear. Each frame is only $99.95 and comes with a collapsible vegan leather case. Shop the Volo collection at https//www.eyemartexpress.com/lander/volo.
Our exclusive Volo collection was designed for those who value craftsmanship, said Ms. Blomquist. These frames are timeless classics with a sleek, modern vibe. Design elements like embossed airplanes on the insides of the temple and ivory-colored tips reflect our attention to detail in creating this refined collection.
Volo frames feature angular curves and incorporate a variety of lens shapes and frame widths and flatter a wide range of customers. Also, the frame styles lend perfectly to custom lens treatments and sunglasses.
The inaugural six styles are named after vintage aircraft Bomber, Douglas, Learjet, Mooney, Spitfire, and Warhawk. Additional styles in the collection will be released next year.
Find any Critical Errors? Please Report It!