Starting today in the United States, if a member replies to a neighbor's post with a potentially offensive or hurtful comment, Kindness Reminder will be prompted before the comment goes live. The message will give the member the opportunity to reference Nextdoor's Community Guidelines, reconsider and edit their reply, or refrain from posting. In early tests in the US, 1 in 5 people who saw Kindness Reminder hit edit on their comment, resulting in 20% fewer negative comments. Moreover, in areas testing Kindness Reminder, there has been a decline in how often it is prompted.
It is this idea of mindfulness and taking a moment to think before acting that led to the development of Kindness Reminder. All the problems that we have out in the world and in society make their way online where you're encouraged to respond quickly and without thinking, shared social scientist and Biased author Dr. Jennifer Eberhardt. That is exactly the kind of condition under which bias is most likely to be triggered. With the goal of enhancing community vitality, Nextdoor has assembled and worked closely with an advisory panel of experts, including Dr. Eberhardt, whose work explores the mechanisms and effects of bias, to develop ideas that can make online interactions more positive.
Kindness Reminder uses data gathered from comments previously flagged by neighbors on Nextdoor, and will employ machine learning to understand the nuanced ways incivility can show up between people. This feature joins a mix of solutions both tech-driven and powered by real neighbors in the greater effort to improve civility, while still fostering open discourse.
As a company, we've been exploring how to continue bringing out the best in neighborhoods by improving the way neighbors can communicate on Nextdoor, said Tatyana Mamut, Chief Product Officer of Nextdoor. As a connected world, we're increasingly lonely. Many countries are witnessing national trends toward divisiveness. Our neighborhoods are diverse and made up of different people with differing viewpoints — we champion that, and see kindness as an essential building block for creating stronger local communities that promote open dialogue and inclusion.
Neighbors in over 247,000 neighborhoods in ten countries are using Nextdoor to get connected, stay informed, and help each other in their everyday lives. People are increasingly turning to Nextdoor to find trusted, useful, and relevant local information to address their daily needs, form relationships in the real world, and build safer, happier communities.
Nextdoor will launch Kindness Reminder in the US today, where it is available in every neighborhood, and will roll the feature out globally over the coming months.