The Report identified LaMusica as the #1 ranked Hispanic-targeted online platform from among a list of generic music streaming sites that included YouTube, Pandora, Spotify, Google Play, iTunes, iHeart, Soundcloud, Amazon Music, Uforia, Deezer and others. In addition, Latino users chose LaMusica as their favorite Hispanic radio app.
The newly released Report, drawing upon hundreds of in-depth respondent interviews, focused on identifying the digital audio consumption habits of the U.S. Hispanic market, including the content preferences of Spanish-speaking users as well as the purchasing characteristics of consumer products and services advertised in digital audio environments.
Among other documented findings, the study reported that 62% of the respondents listened to radio or music on the internet with a majority of 80.3% of the participants identifying smartphones as their primary tool for consuming digital audio. In addition, 60% of the respondents consider listening to digital audio an important or very important part of their day.
LaMusica's top ranking in this report demonstrates the power of our brand and our growing audience across all digital platforms, stated Bianca Alarcon, Head of Content Development at LaMusica. The Hispanic community has a deep cultural connection to music and LaMusica is today's ideal vehicle for experiencing the fascinating world of Latin entertainment. Our ranking as the top Hispanic-targeted streaming site among Latino users comes after years of hard work leveraging our leading station brands while building a unique mobile and digital entertainment platform. We see continued strong growth for the LaMusica brand in the years to come and are excited to continue delivering innovative and engaging experiences to our rapidly expanding user base, she added.
The LaMusica app has experienced exponential growth these last few years as more and more people discover all our amazing and exclusive content, including our commercial-free playlists and our enhanced audio quality, commented Dennis Vaque, Director of Technology for SBS Interactive/LaMusica. Today the LaMusica experience includes daily live video streams, amazing video-on-demand features, original podcasts, live access to iconic deejays and popular on-air programs from around the country, as well as a digital catalogue of over 150,000 of the top songs of all time, he added.
The top ranking for LaMusica comes at a time of impressive growth for SBS' digital properties
LaMusica's combined digital and mobile streaming audience has eclipsed 1.3 million unique listeners per month
Active LaMusica users have grown + 52% compared to last year
LaMusica's audio sessions total 14 million per month across its terrestrial, playlist and podcast categories
LaMusica reaches over 1.8 million people with over 5.2 million streaming hours per month
LaMusica's combined social media following recently surpassed 30 million users