India has been identified as the next big sneaker market by the international players.
Yeezy, Adidas' globally acclaimed sneaker franchise, forayed into India in 2016 in limited quantities. With the announcement of the kids and infant additions, the brand is wanting to tap into a younger consumer base.
The Yeezy Boost sneakers for kids will be available from September 21 at Rs 11,999, and the infant Yeezy Boost will be available from September 23 at Rs 9,999, at select Adidas Originals stores and on shop.adidas.co.in. The adult versions for both will be available at Rs 21,999.