Prior to joining Willie's Restaurants, Lippert served as CEO of Taco Mac, which resulted in the brand's successful sale to Fresh Hospitality. He was also CEO of Quaker Steak & Lube where he reversed negative sales trends in just seven months and lead the acquisition by Travel Centers of America. Before Quaker Steak & Lube, Lippert directed 155 Mazzio's, Zio's Italian Kitchen, and Oliveto restaurants with 2,900 employees in eight states as CEO of Mazzio's Corporation. Earlier in his career, Lippert held brand and marketing positions of increasing responsibility at Fazoli's, the Seven-Up Company, and Procter & Gamble.
I'm thrilled to join Willie's Restaurants and I'm eager to work with the entire Willie's team to grow the business, Lippert said. Willie's Restaurants is an iconic brand where we will accelerate the growth of both concepts. I look forward to leveraging my experience to expand these restaurants in the state of Texas.
Lippert earned his Bachelor of Arts degree from DePauw University with continuing education from the University of Cincinnati.