Gupta said "We have always aimed to open our flagship stores with a unique mix of couture, glamour, aspiration, warmth and welcome. Each of our stores across the country aim to be an extension of the Gaurav Gupta world. A lot of my work finds its foundations in surrealism and magic realism. I find myself going back to beauty in art and architecture, abstraction and magic and Kolkata has so much of it.
"I am certain that the modern Indian consumer in Kolkata will embrace our surrealism and magic and I am excited to finally be here extending my brand to this rich milieu of culturally rooted yet futuristic audience."
Gupta's three other stores are currently operating at Kalka Das Marg, Mehrauli and DLF Emporio in New Delhi, and Kala Ghoda in Mumbai.