"Kiranas are the oldest and most widely spread retail format in India which exhibit the modernness of supply chain and deliver a successful customer experience management model," said CEO of Flipkart Group Kalyan Krishnamurthy.
"After digital payments, the next big revolution in kirana is going to be ushered in conjunction with e-commerce," he said in a statement. Flipkart said this large-scale inclusion of 'kirana' stores in one of the largest e-commerce supply chain networks in the country will prove to be a game-changer in alternative delivery models.
The marketplace has a registered customer base of over 16 crore offering over 8 crore products across 80-plus categories. Recently, it announced the introduction of Hindi interface on its platform to make it more engaging for new internet users in the country are native language speakers.