In addition to bringing new users to both platforms, data related to music choices and listening habits will be used to enhance and personalize the LiveXLive experience. The permission-first, transparent data transactions offered by BIGtoken will also provide advertisers additional tools to identify and target specific audiences.
We're proud to give people more ways to earn from their data while holding to our promise of transparency and security, said Christopher Miglino, CEO and founder of SRAX. We anticipate that this partnership will drive a significant number of new subscribers to LiveXLive while driving many new users to BIGtoken. Your data is valuable, and we are proving that this can translate to amazing services like LiveXLive.
SRAX will introduce LiveXLive to millions of users, and we expect a commensurate growth in subscribers. We have consistently seen that when people discover LiveXLive, they quickly become a part of our global community. In addition, the data generated through BIGtoken will elevate the LiveXLive experience for subscribers, artists, and advertisers, further strengthening our mission of connecting bands, brands, and fans, said Robert Ellin, CEO and Chairman of LiveXLive.
A next generation live social music platform, LiveXLive has globally live streamed premiere music festivals from all over the world, producing in excess of 360 hours of original content, featuring more than 440 artists. In addition, the company has developed a slate of original programming that includes more than 300 pieces of short-form content comprised of live performances, podcasts, artist interviews, lifestyle segments, and show pilots since May of 2018.