We are thrilled to partner with House Wine to combine their expertise and America's favorite 100% real cheese snack into one portable box, said Jeff Delonis, senior marketing director for Kellogg's U.S. Snacks division. Many of our fans were already exploring pairing different wines with Cheez-It. Just like wine and cheese, you can pair the real cheese inside each Cheez-It flavor with the perfect wine complement and find a pair to enjoy all summer long.
In addition to the boxed product, Cheez-It and House Wine curated custom pairings for a variety of tastes. To bring out the real cheese notes inside more Cheez-It flavors, the brands recommend varietals to pair including Original & Red Blend, White Cheddar & Rose, Extra Toasty & Sauvignon Blanc and more. House Wine's winemaker Hal Landvoigt hand-selected the pairings through various taste tests and his own expert process. He encourages individuals to listen to their personal preferences and enjoy the wine and Cheez-It pairings that speak most to them.
We make wines for people to enjoy anytime and anyplace - just like Cheez-It, said winemaker Hal Landvoigt. I create wines that run the spectrum of flavor— from crisp and bright to savory and spicy. From there, I looked for combinations that complement the real cheese found in each flavor of Cheez-It to make the perfect pairing.
Summer is full of moments to grab a glass of wine and your favorite cheesy snack. Beginning July 25, you can purchase a limited-edition House Wine & Cheez-It box at OriginalHouseWine.com for $25, while supplies last. If you miss the chance to purchase a box, you can still enjoy mixing and matching Cheez-It and House Wine pairings on your own all summer long.
To learn more about House Wine & Cheez-It visit OriginalHouseWine.com and follow Cheez-It on Twitter, Instagram and Facebook.