Following a study with 1.053 prominent/important influencers (50K+ followers), the average time an influencer spends on a mobile device is 902 hours (542 minutes) a day. In comparison, the average U.S. consumer spends 343 hours (or 223 minutes) on a mobile device a day. To establish this extraordinary amount of screen time, the average influencer picks up their phone 342 times a day, compared to 52 times for non-influencers.
Male vs. female influencers
Among all the influencers, another noteworthy difference is between male and female influencers. Male influencers daily spend an average of 719 hours (439 minutes) on a mobile device, while female influencers reach an average of 1006 (606 minutes).
Weekly meditation and yoga classes
Dave Leusink, CEO of Influencer Agency says It's quite shocking to see how many hours our influencers spend on mobile devices. Therefore, we encourage influencers to put their mobile devices away on the weekends, and we also offer weekly meditation and yoga classes for our influencers.
1.053 influencers with a minimum reach of 50K per influencer participated in this survey. All influencers who joined the survey are under contract to Influencer Agency. At the time of the survey, all influencers were 18+.