We are thrilled to partner with Steven Raichlen's Project Fire. Mr. Raichlen's influence as the man who reinvented world barbecue and the enormous success of the show offer an ideal opportunity to increase exposure of the Fire Magic brand and to communicate Fire Magic's 80-year heritage of best in class performance and durability, stated Robert Dischner, SVP Marketing for R.H. Peterson Co, manufacturer of Fire Magic grills.
The multi-prong sponsorship includes a Fire Magic sponsorship message that will air twice in every Steven Raichlen's Project Fire episode, branded videos and signature recipes that will be available on the Fire Magic website and social channels throughout July and August, as well as promotion of Fire Magic on Steven Raichlen's social media channels and the Steven Raichlen's Project Fire website.
Steven Raichlen's Project Fire is a co-production of Maryland Public Television, Barbacoa, Inc., and Resolution Pictures.
For more information about Fire Magic, visit firemagicgrills.com.
For more information about Steven Raichlen's Project Fire, visit stevenraichlen.com.