Fire Magic Grills Announces Sponsorship of Steven Raichlen's Project Fire

CITY OF INDUSTRY, Calif: Luxury grill brand Fire Magic is delighted to announce its sponsorship of the popular grilling series Steven Raichlen's Project Fire.

The two-year sponsorship kicks off with the launch of the show's second season in July. Airing on public television, the 13-episode series showcases the latest equipment, recipes and techniques to help viewers take their grilling to the next level.

We are thrilled to partner with Steven Raichlen's Project Fire. Mr. Raichlen's influence as the man who reinvented world barbecue and the enormous success of the show offer an ideal opportunity to increase exposure of the Fire Magic brand and to communicate Fire Magic's 80-year heritage of best in class performance and durability, stated Robert Dischner, SVP Marketing for R.H. Peterson Co, manufacturer of Fire Magic grills.

The multi-prong sponsorship includes a Fire Magic sponsorship message that will air twice in every Steven Raichlen's Project Fire episode, branded videos and signature recipes that will be available on the Fire Magic website and social channels throughout July and August, as well as promotion of Fire Magic on Steven Raichlen's social media channels and the Steven Raichlen's Project Fire website.

Steven Raichlen's Project Fire is a co-production of Maryland Public Television, Barbacoa, Inc., and Resolution Pictures.

For more information about Fire Magic, visit

For more information about Steven Raichlen's Project Fire, visit
(PRN | 8 months ago)

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Fire Magic Grills Announces Sponsorship of Steven Raichlen's Project Fire