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Vero Gusto, New Line of Premium Italian Sauce, Gives Consumers a True Taste of Italy


NORTHBROOK, Ill: Vero Gusto, the latest in premium Italian sauces, is the newest innovation from Barilla for people seeking homemade, authentic Italian taste.

Vero Gusto comes in four varieties for discerning home cooks, all hand-crafted in Italy from beginning to end, including selecting special Italian-grown ingredients, harvesting each at its prime, and artfully sauteing the ingredients slowly over low heat.

Each sauce features a signature Italian ingredient that brings to life the story of its native region, including


Vero Gusto Tomato & Basil featuring Genovese Basil PDO (which means protected designation of origin and that the basil can only come from this region), which is harvested in select areas of Genoa in the rich soil by the Mediterranean Sea, essential to developing its fresh, aromatic flavor.
Vero Gusto Heritage Marinara made with Italian Datterini Tomatoes, naturally sweet, small, juicy, flavor-packed tomatoes from the Emilia Romagna and Lombardy regions, which are grown in open fields and always sun-ripened.
Vero Gusto Calabrian Marinara featuring smoky, spicy and fruity Calabrian Peppers, native to the warm, sun-drenched southern Mediterranean climate of Calabria.
Vero Gusto Sicilian Herb created with Sicilian Oregano, a robust and intense aromatic herb, making it a favorite ingredient of Southern Italian cuisine.

With a deep respect for Italian ingredients and authentic Italian taste, Vero Gusto is passionately crafted much like a homemade sauce first sauteing garlic, onions, and extra-virgin olive oil together to ensure a delicious balance of flavors, then cooking the specialty ingredients to amplify their unique profiles, and finally finishing with a long, slow simmer to add depth and richness to the sauce.

We are always exploring new ways to bring high-quality Italian ingredients and products to people, and Vero Gusto is a perfect example of that commitment to quality and innovation, said Jean-Pierre Comte, President of Barilla Americas. Vero Gusto sauces provide people with a 'true taste' of Italy in their own kitchens.

In addition to the select regional Italian ingredients, all sauces are made in Italy from Italian-grown tomatoes (no added water or paste), onion, garlic, sea salt, and 100% extra-virgin olive oil for richness. Vero Gusto contains no added sugar, no artificial ingredients, no preservatives, and is Non-GMO Project verified, gluten free and kosher. The suggested retail price of $5.99 is also a great value for people who want to create an authentic, premium Italian dining experience at home.

Vero Gusto can be found on Amazon.com and at select coastal retailers. There are plans for gradual national distribution over the next two years, including Shoprite, Publix, Safeway/Alberston's, Acme, Kroger, Stop & Shop and Giant.

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Vero Gusto, New Line of Premium Italian Sauce, Gives Consumers a True Taste of Italy

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