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Hayley Williams' Brand, Good Dye Young, To Launch Nationwide At Sally Beauty

DENTON, Texas: Sally Beauty Holdings, Inc. (NYSE: SBH), the leading hair color and care destination in the U.S., announced the nationwide launch of community-driven hair color brand Good Dye Young, founded by Grammy Award winner Hayley Williams and her longtime stylist Brian O'Connor.

The partnership is a significant step in Good Dye Young's path to reaching and growing its community while being accessible to all.



Good Dye Young is rolling out with its Semi-Permanent Hair Color line and its innovative Hair Makeup formulation, Poser Paste, which will be available in both Sally Beauty stores and on sallybeauty.com.

Good Dye Young Semi-Permanent Hair Color ($18, 5oz.) - in 9 colors and a Fader, the vibrantly pigmented, customizable cream formula is Vegan and Cruelty-Free and contains Bergamot Essential Oil to lift the mood while it cares for the hair.
Good Dye Young Poser Paste Hair Makeup ($18, 2.5oz.) - an innovative formula that brings the fun of color to hair without long-term color commitment. The eight colors are mixable and vibrant on all hair types and the perfect product to use whenever a little change is needed; just wash out with your favorite shampoo.

We're thrilled to offer this exciting new line to our customers seeking more creativity with hair color, said Maryann Herskowitz, vice president of color and care at Sally Beauty. The professional-grade ingredients in the semi-permanent and temporary poser paste provide Sally customers with quality results, all while encouraging them to think outside of the box with hair color and confidently experiment with their look.

Good Dye Young is a community built on a mission of inclusion, diversity and self-expression, said president of Good Dye Young, Abraham Faddoul. Our partnership with Sally Beauty offers us a platform to grow our diverse community and be present where consumers shop for vibrant hair color, at Sally Beauty stores.

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Hayley Williams' Brand, Good Dye Young, To Launch Nationwide At Sally Beauty


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