Calbee North America Names SRW Agency of Record

CHICAGO: Calbee North America, known for their popular Harvest Snaps brand, has named SRW agency of record for their North America division.

Calbee prides itself with creating deliciously crunchy snacks that are made with the highest quality ingredients.

SRW, an independent, full-service marketing agency with a penchant for growing natural health and wellness brands, will lead marketing efforts across all Calbee NA brands - including produce aisle mainstay, Harvest Snaps, and salty snacks newcomer, Popper Duos.

After an extensive review, we partnered with SRW because they are the experts in natural, better-for-you CPG marketing, said Paul Laubscher, Director of Marketing Calbee North America. They think differently about the space and are true partners in every sense of the word. Plus, they're just really good people.

According to SRW co-founder and strategy lead Kate Weidner, the partnership with Calbee is a pivotal moment for the agency. Calbee is now the second global brand in SRW's roster. We appreciate when our partners demonstrate an understanding for how their marketing needs should be tailored for US consumers.

SRW has a steady track record of growing working relationships alongside their clients' respective brands and expanding needs. Over the past few years we've demonstrated we know a lot about how to connect with wellness consumers, especially Millennial moms. Our relationship with Calbee allows us to apply those learnings for a global brand that is making positive change in the food industry, Weidner said.

We're thrilled to be selected as an agency of record for Calbee, a trusted brand known throughout Asia and on the rise in the Americas, said Charlie Stone, CEO, founder of SRW. Their commitment to delicious, plant based, better-for-you snacking will ensure healthier options for all. More plants, less garbage...yum.

For more information on SRW Agency, visit
(PRN | 7 months ago)

Like This Article?
Calbee North America Names SRW Agency of Record