Well-known for its inclusive size range, Adore Me is demonstrating its support for the LGBTQ+ community with its new campaign, aiming to stand up for acceptance and inclusion in the lingerie industry. With the leading lingerie behemoth in the U.S. failing to adequately represent diversity in the industry, including the representation of the transgender community, the Adore Me Adores You campaign is features transgender activist, author, digital creator and model Gigi Gorgeous. The campaign will lift stories from the Adore Me team on topics of diversity and inclusion, and also encourage the community to share their stories through the hashtag #AdoreMeAdoresYou.
The campaign will benefit the Trans Wellness Center, which provides comprehensive services, resources, and programs for the health, wellness and community connections of transgender and nonbinary people.
Morgan Hermand-Waiche, Adore Me Founder & CEO, states We are proud to support the WorldPride celebrations and march for equality. Our commitment for inclusivity goes beyond sizing of our product; we take pride in fostering a culture built on inclusivity everywhere. We're also excited to be partnering with Gigi Gorgeous, someone we greatly admire for bravely documenting her transition in front of her legions of fans—including millions of YouTube subscribers—and has used her celebrity status and platform to bring visibility to trans rights.