• Tuesday, 20 August 2019

CAULIPOWER Launches Game-Changing, Better-For-You Frozen Chicken Tenders


LOS ANGELES: The makers of CAULIPOWER, America's #1 better-for-you pizza, today announced the launch of CAULIPOWER frozen chicken tenders, available in Original and Spicy(ish) onto the USD 1.15 billion U.S. market for breaded chicken tenders, strips, and nuggets.

Arriving in stores nationwide in the fall, the latest meal hack from CAULIPOWER will be the only baked not fried chicken tenders available at retail1, dramatically improving the nutritional profile of one of America's favorite comfort foods. The golden, crispy coating is veggie-forward, packed with cauliflower and other gluten-free goodness, and contains no artificial ingredients. CAULIPOWER chicken tenders have category-busting nutritionals the entire 14oz. bag is only 480 calories with the lowest fat (86% less) and least calories (46% less) of all sixty products in the natural and MULO2 channels1. They also have zero saturated fat, no added sugar, 30% fewer net carbs, 22% more protein, and 21% more fiber than the category average1. The tenders are made from NAKED TRUTH Premium Chicken rated Global Animal Partnership (GAP) Step 2 that's all-natural3, raised with no antibiotics ever, and are cage-free.

We are bringing another long-overdue game changer to the frozen aisle, said Gail Becker, CAULIPOWER Founder and CEO. The evidence that people want healthier coated and baked chicken tenders is already all-over social media. So, we listened and our newest CAULIPOWER meal hack was born.

CAULIPOWER will debut its latest innovation at the Specialty Food Association's Summer Fancy Food Show held Sunday, June 23 through Tuesday, June 25, at New York City's Javits Center (booth #2545). Attendees can also sample CAULIPOWER pizzas and tortillas, which launched earlier this year.

CAULIPOWER Chicken Tenders come in a resealable pack and will be available at over 4,200 selected national and regional retailers in September, just in time for back-to-school. The MSRP is between $8.99 to $9.99. Consumers can sign up at NewChickOnTheBlock.com to be notified when they hit local freezer aisles.

Like our pizzas, CAULIPOWER's better-for-you chicken tenders are for everyone. They taste so good, but you won't have to feel guilty about sneaking these off your kids' plates, said Becker.

The chicken tenders join CAULIPOWER's suite of products, which includes frozen cauliflower crust pizzas (Margherita, Three Cheese, Veggie, All-Natural Uncured Turkey Pepperoni, Plain Crust, and Paleo Crust), CAULIPOWER Tortillas (Original and Grain-Free) and its SweetPotaTOASTS (Original and Sea Salt & Olive Oil).

CAULIPOWER is driving more than 50% of the growth across the entire frozen pizza category (worth $5.4 billion). Of the more than 500 pizza brands at retail, CAULIPOWER is the eighth best-selling brand in America4, and the only better-for-you pizza in the top ten. CAULIPOWER took 2% of the U.S. frozen pizza market in just two years, demonstrating consumers' hunger for innovation in the freezer section and desire for CAULIPOWER to continue introducing veggie-forward meal hacks for some of America's favorite comfort foods.

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CAULIPOWER Launches Game-Changing, Better-For-You Frozen Chicken Tenders

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