The percentage of US broadband households highly familiar with smart home platforms increased across all platforms from the end of 2017 to the end of 2018, said Chris O'Dell, Research Associate, Parks Associates. Amazon Alexa and Google Assistant saw the biggest jumps of all listed platforms, so voice control is a key factor in driving consumer interest in the smart home and the adoption of multiple devices per household.
The report states that as device adoption continues to increase each year, smart home platforms will help establish order out of the chaos that comes from the steady influx of connected devices in consumers' homes. According to Parks Associates research, 28% of US broadband households now own at least one smart home device, and device-owning households own an average of six devices in their home.
Companies competing in the smart home ecosystem can leverage platforms to provide a reliable, interoperable ecosystem with a simplified user experience and deliver expanded value through enhanced features such as cloud intelligence and data privacy and security, O'Dell said.
When implementing a smart home ecosystem in their home, consumers care less about name brands of key devices and more about a seamless experience where all devices in the ecosystem work together smoothly. Consumer preferences favor vertically aligned players, such as Comcast and Vivint Smart Home, which have introduced their own branded devices to optimize the experience on their platforms while also maximizing profits.
Race to Control the Smart Home Ecosystem Attracting Partners addresses the following questions
Who are the major smart home ecosystem players by category?
How is the rise of voice-first control platforms affecting smart home ecosystems?
How can smart home ecosystems help the smart home industry overcome interoperability issues and concerns?
What are the smart home platform strategies of the leading CE and security industry players?
What approach are these companies taking to attract manufacturers to their ecosystem?
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