In support of this year's Honor Flight, Sparkling Ice will be releasing new limited-edition case wraps specially designed to promote Honor Flight which are now available in stores nationwide and will be incorporated into in-store displays over Memorial Day and Fourth of July. The wraps will be red, white and blue and feature illustrations of the American flag, military camouflage and silhouettes of soldiers saluting. This marks Sparkling Ice's first year debuting the new wraps in support for Honor Flight.
Our support for The Honor Flight Network began several years ago when I came across an Honor Flight departure at the airport, said Talking Rain's CEO and U.S. Navy Veteran, Chris Hall. Puget Sound Honor Flight is committed to giving these heroes their 'One Last Mission' and as such, this year marks the first year that I will be taking part in the flight from Seattle to Washington D.C. along with our American veterans. Through our continued support and launch of the new wraps, we hope to continue raising awareness for both the organization and all veterans who have served across the country.
Beyond the new case wraps, Sparkling Ice supports The Honor Flight Network through a patriotic in-store retail program and a series of fundraising efforts. Over the course of their partnership, the brand has raised more than $216,000 for the Honor Flight Network since 2016 and is looking to raise an additional $130,000 through its ongoing initiatives and donations from vendors, partners and individuals.
As a third-generation U.S military veteran, this partnership is close to my heart. It's an honor to stand side-by-side with these personal heroes of mine while we visit the memorials, says Hall. I only hope I can keep up with them.
For more information on Sparkling Ice's Honor Flight partnership, please visit https//www.talkingrain.com/honor-flight/