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Hill Street Beverage Company Inc. becomes a title sponsor of FishTV

TORONTO: Hill Street Beverage Company Inc. (Hill Street or the Company) (TSXV:BEER), announced a strategic media partnership with Fish On Productions Inc (FishTV) that will see Hill Street become a title sponsor of the FishTV program. Financial terms of the agreement were not disclosed.

The partnership will promote Hill Street's award-winning alcohol-free adult beverages and brand messaging using all of FishTV's media assets. FishTV airs on 10 networks across Canada and three networks in the USA, reaching an audience of 6.53 million outdoor enthusiasts each year.

FishTV is a terrific media property with a very passionate fan base, and we're excited to tell their significant audience about our products, all of which they can safely enjoy while doing something they love to do, said Terry Donnelly, Chairman and Chief Executive Officer of Hill Street. We're thrilled to be working with FishTV.

Founder and host of FishTV Leo Stakos said, We're really happy to bring Hill Street onboard as a title sponsor. I'm personally excited to help showcase their great-tasting alcohol-free beverages to our audience of outdoor enthusiasts as a responsible way to enjoy a drink while out on the water.

Hill Street has also signed a personal services agreement with Mr. Stakos, who will work on various business development activities for the Company, including but not limited to acting as a brand ambassador and spokesperson for the company, acquiring new co-packing customers, securing new accounts in both retail and foodservice, and the general promotion of Hill Street's business. Hill Street intends to satisfy its payment obligations for these services via the issuance of common shares from treasury, as and when such services are performed, at a price per share reflecting the market value the shares at such time. The issuance of these shares is subject to the approval of the TSX Venture Exchange.

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Hill Street Beverage Company Inc. becomes a title sponsor of FishTV

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