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AXE Launches AXE Gaming Contest, Partnership with FaZe Cizzorz

ENGLEWOOD CLIFFS, New Jersey: AXE believes there's no one way to be attractive, and this year the brand is bringing that notion to life through the Find Your Magic Tour with the mission to help teens find their magic within their passions.

To accomplish this, AXE is giving guys the tools and platforms they need to stay chill, showing them that they can be their most attractive selves while pursuing what they love.

To help guys confidently connect with their passions, the brand is launching the AXE Gaming Contest, which is designed to highlight up-and-coming players who show off their creativity. AXE knows that guys are passionate about gaming and streaming online, but they often struggle to find an audience. That's why AXE has teamed up with Influencer, Gamer, and FaZe Clan Member, Cizzorz, to help elevate an undiscovered streamer with a new fanbase of subscribers.

When I get into the zone while gaming or building my Deathruns, that's when I'm my most confident, creative self, says Cizzorz. I'm just doing what I love and that's when I feel like the most attractive version of myself, and my hope is for all guys to feel that way. I hope that the work I'm doing with AXE will encourage guys to be proud of what makes them unique and help them find some of their own magic so they can feel the same way both on and offline.

AXE and Cizzorz are calling on fans to submit a clip of their best gameplay on social media that showcases their creativity, personality and skillset. Cizzorz will later host the winner on his stream, introducing them to his viewers and helping them find their magic by developing their personal gaming and streaming style. The winner will also join Cizzorz and AXE at VidCon in Anaheim for a joint live stream.

The contest goes live May 6, 2019 1100 am ET and will be open until May 23, 2019 1159 pm ET. To enter, fans must submit their best live-action clip accompanied with a caption about why they're passionate about gaming and upload their post to either Twitter or Instagram using #AXEGaming and #Contest. Visit AXE.com/Gaming for full contest rules.

AXE wants to support our guy throughout every aspect of his life from daily grooming to his favorite hobbies, like gaming, says Dawn Hedgepeth, General Manager and Vice President of Unilever Deodorants, Men's Grooming and Hand and Body Lotion. We know that guys feel their most attractive when doing what they love. And, while gaming is a relatively new space for AXE,we want to show guys that we're invested in their passions and here to help them look and feel their best.

Additionally, The Find Your Magic Tour is made possible by the AXEmobile; AXE's traveling content hub that will bring creators and product directly to fans at major events across the nation like SXSW Gaming, VidCon, and more. The bus will also be making stops at select high schools around the country offering free samples of AXE's newest products, free haircuts and styling tips.

To help guys keep their cool and stay confident on this journey, AXE launched the Ice Chill product line to keep them looking and feeling their best. This latest collection features 48-hour protection and comes in two refreshing scents Ice Chill and Fresco. The line is available in body spray, antiperspirant deodorant stick, body wash and 2-in-1 shampoo & conditioner (Ice Chill only).

To learn more about the AXE Gaming Contest, Ice Chill products and the Find Your Magic Tour, including all AXEmobile stops at upcoming events or at a high school in a city near you, visit www.axe.com or follow @AXE on Instagram, Facebook, Twitter and YouTube.

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AXE Launches AXE Gaming Contest, Partnership with FaZe Cizzorz


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