• Monday, 20 May 2019

Ram Truck Brand Celebrates 10-year Anniversary as the 'Official Truck of Churchill Downs and the Kentucky Derby


May 17, 2019 (3 days ago) |
AUBURN HILLS, Mich: The Ram Truck brand is off to the races as the exclusive automotive partner of the 145th Kentucky Derby. Beginning Saturday, May 4, the brand will showcase the extraordinary 2019 Ram Heavy Duty 2500 and 3500 Limited Kentucky Derby Edition trucks that are packed with power, capability, technology and luxury.
It is with great pride that the Ram Truck brand celebrates a decade-long partnership with the Kentucky Derby, one of the most iconic sporting events of all time, said Reid Bigland, Head of Ram Brand. Designed with the latest class dominating capability, technology and luxury, the launch of the 2019 Ram Heavy Duty Limited Kentucky Derby Edition is a true representation of what both the Ram brand and Kentucky Derby are all about; power, hard work, passion and determination.

Created to commemorate the 10-year anniversary as the Official Truck of Churchill Downs and the Kentucky Derby, the Ram Heavy Duty Kentucky Derby Edition trucks will be available on site for race fans to check out throughout the Churchill Downs grounds. The 2019 Ram Heavy Duty Kentucky Derby Edition is fittingly based on the brand's top Limited trim and features segment-leading capability and technology.

Ram's partnership with the Kentucky Derby and Churchill Downs includes immersing fans attending the races, and those watching the festivities on TV, in everything the new Ram trucks deliver. Fans will see on-site truck displays, video board integrations, backcountry and trackside signage throughout Churchill Downs grounds and Ram branded clothing to be featured on the training team and top horses of 2017 Derby-winning and seven-time Eclipse Award winning trainer Todd Pletcher.

In addition, Ram television spots will run during the NBC network telecast and there will be exclusive behind the scenes footage featuring interviews from Derby-winning trainer Pletcher, Churchill Downs representatives and many more all available on the Ram brand's official YouTube channel and the Ram Brand social media channels Facebook, Instagram and Twitter. Fans can follow the content and join the conversation at hashtag #RamDerby.

Ram ProMaster vans will transport the traditional Kentucky Oaks Garland of Lilies (Friday, May 3) and Derby Garland of Roses (Saturday, May 4), worn by each day's winning horse, and the winning jockey bouquets to Churchill Downs from the Kroger store where the large floral arrangements are created each year.

On Friday, May 3, a pink-wrapped Ram 3500 Heavy Duty Limited dually will lead the Kentucky Oaks Survivors Parade, a march of breast and ovarian cancer survivors on the Churchill Downs' historic racetrack. Prior to the 145th running of the Longines Kentucky Oaks race, 145 survivors will walk in the parade led by the pink Ram truck.

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Ram Truck Brand Celebrates 10-year Anniversary as the 'Official Truck of Churchill Downs and the Kentucky Derby

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